FASHION CORPORATION ONLINE&OFFLINE SHOP: UNDERWEAR FOR MATERNITY & BREASTFEEDING

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Nobody knows better than an expectant mother how important support is during pregnancy. While close family, friends and pregnancy groups can offer much of the emotional support needed, the mother will have to rely on her husband and immediate family for financial and day to day support. However, there is yet another kind of support that is equally important and yet often overlooked. And this is the support that can be offered by the right maternity underwear.

Seriously, maternity underwear is no laughing matter! In fact, if truth be told, maternity underwear can go a long way in ensuring that the pregnancy is stress and hassle free. Take some basic maternity underwear like a support bra for instance. Now, this is probably one of the most critical articles of maternity underwear for the simple reason that the breasts swell, are tender and hurt like hell during pregnancy and even after childbirth. Added to which there are a number of other problems like sagging, loss of shape and the like which cause many expectant mothers untold agony. So using the right maternity underwear, in this case a support bra, might prove immensely beneficial. To take another example of critical maternity underwear, take the case of maternity briefs. While these have long been seen as a vanity issue for expectant mothers, new studies and research have revealed that the maternity underwear, in this case briefs, tights and even thongs, can not only provide support to the back but can also relieve most of the pain that walking around with a swollen belly produces. And not just any underwear will do, no matter how fashionable it is. Maternity underwear is made of special materials, comes with additions like a Velcro front to accommodate the swelling belly and offers breathable fabric options to provide maximum benefit to the expectant mother. This is something that regular underwear could never hope to do.

But, if you were expecting that maternity underwear is only therapeutic in nature is would make the expectant mother look ugly and feel lumpy, perish the thought. The wide range of maternity underwear available in the market ensures that expectant mothers can not only get the right kind of support that their body needs, but can also look ravishing in their lingerie. In fact, an entire maternity underwear industry has sprung up to cater to the needs of discerning expectant mothers and their innerwear needs! Some of the kinds of maternity underwear available include not just briefs and shorts, but also thongs, lace trimmed maternity underwear, and even designer underwear! All of which will go a long way to ensure that expectant mothers can look and feel great during their pregnancy. So, the next time you think of shopping for maternity underwear, remember that the world is your oyster and the range of products available will sweep you off your feet� while ensuring that you have a safe and secure pregnancy.